How To Effectively Design Your Web Site
In this online day and age, it’s more important than ever for businesses to have an adequate Internet presence. But if your site looks bad, you’ll definitely take a hit in business. By educating yourself on how to build an effective site, you ensure nothing but success.
Use ALT tags whenever possible. These helpful tags describe an image to a viewer, assisting the visually impaired, as well as those who prefer to browse without images. As an added bonus, some search engines include these tags in their rankings, so you may get a boost by using them.
Always ensure you are giving meaningful feedback, as this is what creates the communication between a website and its visitors. For example, if an action taken by a visitor results in an error, do not simply display “error occurred.”� Instead, provide a message that explains what happened and how the visitor can correct the error by taking a different action. Without this feedback, visitors are more likely to grow frustrated and just give up by leaving your website.
Don’t have pop-ups. Nobody appreciates new windows popping up automatically when they visit a webpage. A lot people will leave a site with pop-ups, even if that website is a popular one. Stay away from annoying ads to ensure your customers come back again. If you are required by your hosting service to have pop-up ads, you may want to consider obtaining a new web host.
Include a links page for your site and use it to provide a variety of resources related to the site’s purpose. You should also include a variety of links, including links to sites that are offering backlinks to your site. If related sites link back to your site, your site ranking will move up in the rankings on search results pages.
If you desire feedback from your visitors, design your site to include a feedback form rather than a guestbook. A feedback form lets your site visitors contact you without having anything negative be shown to everyone else who sees your site. If you have a guestbook then everyone can read both good and bad comments, something you really do not want people to see, especially when the comments are negative.
Make sure everything is easy to locate on your website. Spend some serious thought on how everything on your site will be laid out. When content is randomly thrown on your site with little thought to the layout, you are making things harder for the people whose use of your site ensures your online success – your site visitors.
Use breadcrumbs and make it so that clicking on the site logo returns you to the homepage. Breadcrumbs are markers that show where the visitor is in the site structure. For instance, the breadcrumbs might read “home > furniture > beds.” When the user clicks a link in the breadcrumbs, he can return to a page further up in the site hierarchy. Clicking on a business logo should generally take the visitor back to the homepage as well.
Web design isn’t the hardest thing in the world, it just takes a bit of getting used to at first. As you learn about the essential principles of site design, you’re going to be able to build a good website that keeps the visitors coming back. Try these tips out, and you’ll start seeing real results.